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Risk: The Many Faces of Investing
By Ravi Mittal, Partner at Aurivox Financial Services When most people hear the word risk , they immediately think of losing money. But in the world of investing, risk wears many faces. Some are obvious, like market crashes, while others work silently in the background, quietly eroding your purchasing power. There is no investing without risk and understanding the risk-reward ratio of each product is, therefore, one of the foundational pillars of a good financial plan. Unde
4 min read


🌟 Rising Star in Indian Investing: Specialised Investment Fund (SIF)
India’s investment landscape is evolving at a remarkable pace. With rising investor sophistication and a clear demand for strategies beyond traditional mutual funds, a new SEBI-regulated category has quietly emerged — the Specialised Investment Fund (SIF) . Introduced in 2025, SIFs fill a long-standing gap between mutual funds (broad-based, retail-heavy) and PMS/AIF structures (high-ticket, institutional-style). For serious investors — especially entrepreneurs and HNIs look
4 min read
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Why DIY Investing Might Be Doing You More Harm Than Good
In an era where YouTube channels, Instagram reels, and stock trading apps promise financial freedom in just a few clicks, more and more...
4 min read


Why Insurance products may not be the best investment for you
Introduction: ULIPs (Unit Linked Insurance Plans) are aggressively marketed by banks and insurance agents as a “2-in-1” solution offering...
2 min read


Give an Edge to Your Portfolio with Unique Financial Products
The financial landscape in India has witnessed a remarkable evolution over the last decade, introducing a wave of innovative financial...
3 min read


Why India Is Set to Be a Shining Star in Global Equity Markets This Decade
India is rapidly emerging as a key engine of global economic growth — and its equity markets are drawing increasing attention from...
3 min read


Is real Estate a viable investment option?
Real estate has long held a prized place in the Indian investor’s heart. For many, purchasing a home is not just a financial milestone —...
3 min read
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