FAQ
Frequently Asked Questions
Q: What role will Fair-Aurivox play in my financial journey?
A: We act as your financial distribution partner — bringing the right products to you based on your risk profile, goals, and investment horizon. Our coverage spans multiple asset classes, ensuring you have access to a well-diversified range of opportunities that most investors would not otherwise encounter.
Q: How is your service different from a financial advisor or planner?
A: A registered financial advisor (RIA) holds a SEBI RIA licence and charges you a direct fee for personalised investment advice. We are a distribution firm — we do not charge you any fee directly. Instead, we earn trail commissions and referral fees from product manufacturers. We help you identify suitable products, facilitate execution, and provide ongoing back-end support including portfolio statements, market updates, and reviews. Think of us as a knowledgeable financial partner who handles the complexity so you don't have to.
Q: What is your revenue model?
A: We earn trail commissions and referral fees from product manufacturers — including AMCs for mutual funds, and other product providers for bonds, PMS, AIFs, and insurance. These are paid by the manufacturer, not by you. We do not charge any direct fee to our clients. In the interest of transparency, we are happy to discuss commission structures on any specific product at any time.
Q: Can't I invest directly myself?
A: You certainly can — and for straightforward products like direct mutual fund plans, self-investing is a viable option. However, most investors find that the real challenge is not the mechanics of investing, but the time and expertise required to study markets, evaluate products across asset classes, manage portfolio allocation through market cycles, and maintain discipline. Add to that the operational burden of consolidating statements across platforms, and the value of having a knowledgeable distribution partner becomes clear.
Q: Are you qualified and certified to advise on these products?
A: Yes. Aurivox Financial Services LLP is registered with AMFI as a Mutual Fund Distributor (ARN: 329000). Our partners collectively hold NISM certifications in Mutual Fund Distribution, Common Derivatives, PMS Distribution, and AIF Distribution across Category I, II, and III. Combined, the team brings over 60 years of experience in financial services.
Q: What sets Fair-Aurivox apart from other distributors?
A: Two things: breadth of product knowledge (we cover a much wider range than most distributors), and our commitment to transparency — we explain what we earn, why we recommend what we do, and how it fits your overall portfolio.
Q: What does the onboarding process look like?
A: Step 1 — Discovery: We meet to understand your current portfolio, goals, and financial situation.
Step 2 — Risk Profiling: A structured assessment to understand your risk appetite and product suitability.
Step 3 — Guidance: We present a curated set of products suited to your needs, with full explanation of each.
Step 4 — Implementation: We help to undertake the transaction via our technology driver platform and also give access for clients to access their portfolios digitally via our mobile app.
Step 5 — Ongoing Support: You receive monthly newsletters, interim market updates, portfolio reviews, and dedicated back-end support as part of our ongoing service.
Q: Is there a grievance redressal mechanism?
A: Yes. If you are dissatisfied with our services, please write to contactus@aurivoxfinancial.com. We will endeavour to resolve your complaint within 30 days. If unresolved, you may escalate to:
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SEBI SCORES Portal: scores.gov.in | Toll Free: 1800 266 7575
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AMFI Investor Services: investor.amfiindia.com | Toll Free: 1800 22 6868
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Online Dispute Resolution Portal: smartodr.in
Fair-Aurivox — a brand of Aurivox Financial Services LLP | AMFI Registered Mutual Fund Distributor | ARN: 329000